Lagunitas has requested promotional ideas targeting craft beer enthusiasts. We propose an exciting concept centered around a "World-Class Beer Flight." This promotion would offer the winner an all-expenses-paid trip to Europe, allowing them to explore the iconic beer destinations that inspired some of Lagunitas' most popular brews. The experience would provide an immersive journey into the origins of craft beer, aligning with Lagunitas’ commitment to quality and innovation.

Sobieski is renowned for being one of the smoothest and most affordable vodkas on the market. What sets it apart is its unique use of rye as the primary grain in its distillation process, offering a distinctive flavor profile. This campaign will emphasize Sobieski’s unconventional approach, showcasing how its ingredients and craftsmanship differentiate it from competitors in the vodka industry.

We were challenged to create a multi-brand summer promotion for Mars Wrigley's fruity confections portfolio—a unique challenge given the strength of each brand's individual identity. Using shopper data, we developed a strategy that prioritized a simple, compelling win message while letting individual brand elements take a supporting role. The result was a fast, highly visible campaign that resonated at shelf and delivered the strongest performance of any Canadian promotion in Mars Wrigley's history. Seasonal prizes tied directly to key consumption occasions drove shopper engagement. The campaign became the blueprint for future multi-brand promotions.

Skittles sought to engage Gen Z by tapping into their love of fruity confections during a key summer consumption occasion. We developed an innovative program that inspired fans to customize their favorite warm-weather beverages—such as lemonade, iced tea, and other refreshing drinks—with Skittles for a fun, flavorful twist.

The program exceeded expectations, generating strong retailer demand for customized versions and even inspiring Six Flags to introduce a branded Skittles beverage at its concession stands. Its success was further recognized with a Silver Effie Award, underscoring the program's effectiveness in driving both consumer engagement and business results.

We developed this in-store campaign for Circle K to introduce its new mini-format candies as the perfect grab-and-go treat. To create a memorable launch, we imagined the "Shrinkomatic"—a playful machine that magically shrinks full-size candy into its mini counterpart. The concept resonated so strongly that Circle K continues to showcase the campaign as a best-in-class example of branded media execution.

Skittles wanted a summer promotion to drive brand attention during one of its biggest consumption seasons. We created a campaign that gave fans a uniquely Skittles excuse to embrace summer fun with quirky, shareable reasons to step away from the everyday. Consumers who purchased Skittles could enter to win a dream getaway—complete with the perfect excuse for an out-of-office reply—while instant-win prizes gave shoppers plenty of reasons for mini OOO moments throughout the summer. The campaign drove strong engagement, generated social buzz, and earned recognition as a REGGIE Awards submission for the agency.

This un-ask concept was designed as a back-to-school solution to bring Ben’s Original into the minds of shopping parents, who are looking for healthy lunch solutions for their children.
Using inspiration from centuries of bento traditions, we felt bringing the bento boxes to school lunches was a great way to create a new consumption period for Ben’s products.

We partnered with Twix to launch its new Cookies & Creme bar, balancing the excitement of a product innovation with the challenge of staying true to the brand's newly refreshed identity. Our role was to interpret the updated brand guidelines and create a design system that clearly differentiated the new flavor while maintaining unmistakable Twix equity. By identifying the brand's core visual assets and thoughtfully adapting them for the new product, we delivered a seamless extension that feels both fresh and authentically Twix.

To support the launch of Skittles Sweet Heat, we developed creative that highlighted the product's unique twist on the growing sweet-and-spicy flavor trend. Our objective was to quickly communicate what set the candy apart at shelf. By showcasing the gummy split in half, we revealed the familiar Skittles gummy beneath the spicy coating, giving shoppers an immediate visual understanding of the product's distinctive combination of sweet flavor and fiery finish.

When holiday shoppers are checking off their gift lists, they're shopping for the ones they love. For many, that includes their pets. As cherished members of the family, pets deserve a place on every holiday shopping list. This campaign was designed to keep them top of mind, inspiring shoppers to include their furry family members when choosing the perfect presents.

American Pet Nutrition’s Core Line of Dog Food experienced a decline in sales, prompting the development of a creative campaign aimed at encouraging shoppers to detox their pets from unhealthy food options. The initiative challenged pet owners to try the brand’s nutritious core formula, offering a money-back guarantee if they didn’t notice a healthier change in their pets. This engaging and often humorous campaign successfully educated consumers while highlighting the benefits of switching to American Pet Nutrition, ultimately driving sales and brand loyalty.

I had the opportunity to work on the development of Lowe’s Extended Protection Plan, including the creation of the logo and the design of the brochure that provides essential information for customers purchasing large products and appliances. The brochure was designed to effectively communicate the value of the plan, ensuring customers are well-informed about the benefits and coverage options available to them.

Lowe's approached us with a unique challenge: help position the brand as a meaningful force in Hurricane Harvey recovery efforts. Following one of the costliest natural disasters in U.S. history, Lowe's leveraged its expertise in building and rebuilding to support impacted communities across Texas and Louisiana.

Our creative centered on the iconic Red Vest - not as a superhero's cape, but as a symbol of compassion, service, and hands-on support. Rather than depicting it as pristine, we intentionally showcased a worn, weathered vest to reflect experience, resilience, and the people behind the work. Paired with messaging focused on unity and rebuilding, the campaign resonated deeply. The program was a major success and was selected by the agency for submission to the Reggie Awards.

Consumer insights revealed that holiday hosts begin home improvement projects well before the traditional holiday shopping season. We turned that insight into the Holiday Headstart campaign, encouraging homeowners to prepare their spaces early while driving traffic to Lowe's.

In partnership with multiple vendor brands, we developed an integrated promotional program that launched in late summer through early fall, offering timely deals on projects like painting, repairs, and home refreshes. By meeting customers at the start of their planning journey, the campaign positioned Lowe's as the go-to destination for creating a home ready to celebrate.

This publication was designed to engage Lowe's shoppers during the busy spring season, providing valuable content as they began to emerge from winter and start their outdoor projects. It featured curated product baskets tailored to seasonal needs, helping customers easily find the tools and supplies they needed to kickstart their springtime activities.

In Lowe’s stores, Honda was preparing to launch a new line of mowers featuring innovative dual-blade technology. Our challenge was to find a way to showcase this advanced feature, which was hidden beneath the heavy mower—something most shoppers would not typically lift. We developed a strategy to highlight the mower’s cutting-edge technology in a way that would capture customers' attention and demonstrate its benefits without requiring them to physically lift the product.

To drive awareness of Makita's new X2 platform, we developed the 2X with X2 in-store campaign targeting professional tradespeople. Built around a clear, repetitive "reason to buy" message, the program reinforced the key performance benefits of Makita's dual-battery technology, helping shoppers quickly understand the value and power behind the X2 lineup at the point of purchase.

Bob Evans launched a program in support of the USO, donating $100,000 to assist the heroes they serve. We leveraged this moment to connect with their customers, who strongly support such charitable initiatives, while also driving brand sales. The campaign emphasized Bob Evans’ commitment to honoring military service, resonating with shoppers and encouraging them to engage with the brand.

Bob Evans continued its partnership with the USO for the second year, donating $100,000 to support the heroes they serve. We capitalized on this moment to engage with their loyal customers, who deeply value such charitable efforts, while also driving brand sales. The campaign reinforced Bob Evans’ commitment to supporting military personnel, strengthening its connection with shoppers and further boosting brand loyalty.

Zone Perfect, a delicious and healthy nutrition bar, aimed to connect with active and creative communities through a refreshed identity and packaging. To align with this target audience, we centered the creative direction around music, strengthening the brand’s connection to the creative spirit. Additionally, the campaign included a charitable component, supporting music programs in schools across the United States, reinforcing Zone Perfect's commitment to inspiring and nurturing creativity.

Walmart launched the Rapid Reload program to support employees who prefer not to use traditional banks, allowing them to access their wages without the need for a bank partnership. Open to both employees and shoppers, the program was implemented across all Walmart stores in the United States, providing a convenient and accessible financial solution for those who need it most.

Abbott Labs, the makers of Pedialyte, sought an ad campaign to educate parents on why Pedialyte is the better choice over Gatorade when kids are feeling under the weather. The campaign emphasized Pedialyte’s superior electrolyte content without the excess sugar, reassuring parents that it provides the proper hydration to help their children recover while encouraging rest. This approach not only informed but also offered peace of mind for parents during challenging times.

Allegra sought a refreshed design for their inserts, aiming to prominently feature the product and communicate their brand message in a bold and impactful way. The goal was to create a new, modern look that would capture attention while maintaining a fresh, updated aesthetic that resonated with consumers.

Nasacort, a new addition to Chattem’s line of allergy medications, required a product release campaign to highlight its innovative features. A comprehensive 360º campaign was developed, inspired by a simple yet impactful brochure, to effectively introduce the product and communicate its unique benefits to consumers.

In Lowe’s stores, Honda was preparing to launch a new line of mowers featuring innovative dual-blade technology. Our challenge was to find a way to showcase this advanced feature, which was hidden beneath the heavy mower—something most shoppers would not typically lift. We developed a strategy to highlight the mower’s cutting-edge technology in a way that would capture customers' attention and demonstrate its benefits without requiring them to physically lift the product.

The branded "Bosch Days" sale was launched across all Lowe's locations to drive sales and increase conversion for their premium tool offerings. The entire tool department was strategically filled with promotional media, effectively highlighting the exceptional deals and attracting customers to explore Bosch's high-quality products.

Kobalt, Lowe's exclusive store brand of affordable tools and equipment, was featured prominently throughout the store with extensive signage designed to highlight its full product line and drive sales. The in-store displays showcased a wide range of products, from screwdrivers to leaf blowers, effectively drawing attention to Kobalt's quality and value across various categories.

In many regions of the United States, spring ushers in a surge of pollen, particularly from pine trees, with cedar trees being among the most problematic. Allegra needed a campaign to effectively communicate its ability to provide relief for those suffering from allergies triggered by this seasonal event. The campaign aimed to highlight Allegra’s effectiveness in managing allergy symptoms during peak pollen season, offering much-needed relief to affected individuals.

Well Yes is a line of soups from Campbell's Foods, crafted to offer a healthier alternative to traditional canned soups. Our floor displays were strategically designed to highlight the health benefits of the soups, effectively interrupting the shopper's path to purchase and drawing attention to the product's unique qualities. This approach encouraged consumers to make a mindful, health-conscious choice while shopping.

After a hiatus from store shelves due to manufacturing issues, Rolaids was acquired by Chattem and reintroduced to the market. The client requested the creation of in-store displays to increase product visibility, encouraging shoppers to move Rolaids off the shelves and into their shopping paths in select stores. These displays were designed to capture attention and drive impulse purchases.

My wife and I started a small company as a creative side hustle when we were younger, seeking a fun outlet for our ideas. Although it never grew into a full-fledged business, it led to some unforgettable parties and unique design work that we’re both proud of. It was a valuable experience that allowed us to explore our creativity and have a great time along the way.

This was a logo concept for an automotive technology company specializing in touchscreen infotainment systems. The company sought a refreshed logo and website to better represent their innovative approach and modern solutions in the automotive industry. The new design aimed to convey their commitment to cutting-edge technology and user-friendly experiences.

This was one of the design concepts submitted for the company identity of the Mars Agency. The design features a stylized solar system, where the gravitational force of the planets disrupts the typography of the logo, symbolizing the agency’s dynamic and innovative approach. The concept aimed to capture the agency’s creative energy while reflecting its connection to exploration and discovery.

Lowes was experiencing a decline in sales within the professional sector of the home improvement market. While the brand had previously focused on DIY consumers, Home Depot’s increased efforts to target professionals were sending a message that pros trusted Home Depot for their needs. To address this, we developed a strategy to reposition Lowes as the go-to destination for home improvement professionals, reestablishing its reputation and encouraging pros to return to Lowes for their business needs.

Eco Brighton is a community-driven coalition of Brighton, Michigan residents united to address local environmental challenges and collaborate on sustainable solutions. The requested logo should convey a sense of approachability and inclusivity, representing a wide range of environmental initiatives while fostering a positive, solutions-oriented image for the community.

The theme of the Sun Detergent sales meeting was "Ignite," a concept that was integrated throughout the event to energize and motivate the sales teams. From internally produced videos to signage and various other media, the theme was designed to spark excitement and enthusiasm, driving the teams to fuel sales growth and elevate the company’s performance.

This logo was created for Canadian stores, promoting a seasonal beauty regimen that highlighted products aligned with the changing seasons. The design was crafted to be subtle, allowing the individual brands to stand out without overpowering the elements it was incorporated into. The goal was to create a harmonious balance that complemented the seasonal theme while enhancing the overall shopping experience.

Pitched during the rebirth of The Mars Agency following a devastating fire, this logo symbolized the company’s resilience and renewed outlook as they rebuilt from the ground up. The fire forced the agency to start over, but it also sparked a new attitude and determination that propelled them forward during a vulnerable time. This logo commemorated their refreshed mindset and the bold vision they embraced as they moved into the future.

Estée Lauder requested a campaign that would highlight the fragrances typically chosen by brides in the lead-up to their big day. Featuring a collection of the company’s high-end brands, the campaign positioned these luxury scents as the perfect choice for brides seeking a premium, unforgettable fragrance experience. The campaign unified these elite scents under one cohesive message of elegance and sophistication.

Sun Detergents develops solutions for both their own brand and store-brand detergents. This logo was designed to represent the cold-water cleaning formula they created for Sam’s Club’s Maker’s Mark Detergent. The design emphasized the innovative, energy-efficient nature of the product, aligning with the brand’s commitment to quality and sustainability.

Sun Detergents creates solutions not only for their own products but also for store-brand detergents. This logo was designed to represent the scent gems they developed for Costco's Kirkland Fabric Softener. The design focused on highlighting the unique, long-lasting fragrance technology, emphasizing the product's premium quality and innovation in fabric care.

This logo was created for Creative Cubs, a daycare company that set itself apart from competitors by focusing on creative outlets. Through art and imaginative activities, Creative Cubs aimed to engage children, expanding their minds and fostering creativity during their time at the center. The logo was designed to reflect the fun, colorful, and nurturing environment the company provided for children to learn and grow.

Neptune was a company affiliated with The Mars Agency, offering technology assistance and management services to businesses in the Detroit area. The company focused on delivering innovative solutions that helped local organizations enhance their operations and navigate the evolving tech landscape.

This pro bono project was created for a friend and his animal charity, which is dedicated to building and supporting no-kill shelters in the Ann Arbor area of Michigan. The design aimed to raise awareness and support for the charity’s mission, helping to provide a better future for animals in need within the community.

M&M'S & Music was created to engage Gen Z consumers through their passion for music and festival culture. As younger shoppers increasingly shifted from chocolate to fruity confections, M&M'S needed a fresh way to reconnect with this audience.

We developed an immersive festival experience that positioned M&M'S as a catalyst for connection and shared moments. Designed as a welcoming destination for festivalgoers, the activation strengthened brand relevance while creating memorable, social-first experiences that resonated with Gen Z.

This trade show booth for Sun Detergents showcased their hero brand, specialty brands, and a selection of their store brand products. The booth was designed to highlight the versatility and quality of Sun Detergents' offerings, effectively presenting the full range of products to attendees while reinforcing the company's commitment to both brand and private-label solutions.

This traveling food truck targeted college campuses throughout the school year in towns near Big Y stores. The initiative aimed to spark sales while teaching students how to prepare affordable meals in their dorms. By offering budget-friendly food options and cooking tips, the food truck engaged students and encouraged them to explore cost-effective meal solutions using products from Big Y.

Safeway was considering the creation of a dedicated section within its stores to compete with GNC and other nutrition retailers. To support this initiative, we developed a concept space for their EAS client, designed to highlight and promote a range of nutritional products. The renderings showcased an organized and visually appealing layout that would attract health-conscious shoppers while positioning Safeway as a strong contender in the nutrition market.

As part of their commitment to becoming carbon neutral, M&M’S Candy introduced a more environmentally friendly packaging solution and sought to educate consumers about the reasoning behind and benefits of this change. The new packaging utilizes advanced chemistry to create a fully recyclable wrapper, compatible with recycling services across Canada. Mars Wrigley partnered with us to develop a webpage that effectively communicates this innovation and informs shoppers about the environmental impact and convenience of the new packaging.

American Pet Nutrition needed a sales boost, so our team developed a campaign promising noticeable results for healthier pets when using their product. We created a 360º campaign focused on the improvement of pets' diets, specifically highlighting the positive impact on their digestive health. The ads incorporated humor, utilizing lighthearted and fun "poop jokes" to engage pet owners and make the message both memorable and entertaining, ultimately driving sales and brand awareness.

Our detox campaign extended into social media posts designed to spark interest with humorous content that resonated with pet lovers. These posts featured relatable, funny jokes about pets' digestive health that pet owners would appreciate, further engaging the audience and amplifying the campaign’s message in a lighthearted and shareable way.

Our in-store campaign was so successful that Lowe’s decided to run it twice, expanding its reach with online support through web banners and dedicated product pages on Lowes.com. This multi-channel approach helped drive even more visibility and sales, reinforcing the campaign’s impact both in-store and online.

Nartron, a developer of touchscreen technologies for various vehicles, required a new brand identity and website to better reflect their innovative solutions and modern approach. The rebrand aimed to position Nartron as a leader in automotive technology while creating a more user-friendly online presence that showcased their products and expertise in the industry.

Nasacort’s first product introduction was supported by a 7-day allergy relief challenge, aimed at demonstrating the product’s effectiveness. The website design was created to share the news of this launch, providing details on the challenge while encouraging consumers to participate and experience the benefits of Nasacort firsthand. This campaign played a pivotal role in the product's early success in the allergy medication market.

This microsite, developed in partnership with CVS, provided shoppers with comprehensive information on using allergy medications to improve their beauty, identify the allergens causing issues, and find solutions for managing pet allergy reactions. The site offered helpful resources, product recommendations, and tips to support allergy sufferers in their daily lives, making it easier for customers to find effective solutions to their specific allergy needs.

This GIF animation was created on an accelerated timeline using only a single product image. As part of a larger 360° marketing campaign, it helped build awareness and engagement for the iconic candy bar through simple, impactful creative.

We developed this holiday social campaign for Tillamook around the insight that every charcuterie board is a reflection of the people gathered around it. No two celebrations look the same, so neither should the spread. To bring this idea to life, we created a series of distinct charcuterie boards, each thoughtfully curated for a different group of friends and holiday occasion. Every board showcased unique pairings and personality while keeping Tillamook's core product at the center, reinforcing its role as the foundation of every memorable gathering.

For the new year, we reimagined our signature charcuterie content to align with Tillamook's refreshed brand identity. With an elevated visual style came the opportunity to raise the creative bar, producing a hero charcuterie video that showcased the product in a more premium, appetite-inducing way while staying true to the brand's updated look and feel.

We developed this in-store video for Circle K to introduce its new mini-format candies as the perfect grab-and-go treat. To create a memorable launch, we imagined the "Shrinkomatic"—a playful machine that magically shrinks full-size candy into its mini counterpart. The concept resonated so strongly that Circle K expanded it into a series of additional in-store creative assets and continues to showcase the campaign as a best-in-class example of branded media execution.